Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Facebook

(

FB

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 0.2%. By the end of trading, Facebook rose $0.79 (1.2%) to $64.89 on average volume. Throughout the day, 67,897,008 shares of Facebook exchanged hands as compared to its average daily volume of 58,347,300 shares. The stock ranged in a price between $63.78-$66.19 after having opened the day at $64.89 as compared to the previous trading day's close of $64.10. Other companies within the Internet industry that increased today were:

Coupons.com Incorporated

(

COUP

), up 11.9%,

Professional Diversity Network

(

IPDN

), up 11.0%,

Net Element

(

NETE

), up 8.1% and

ChinaNet Online Holdings

(

CNET

), up 7.4%.

Facebook, Inc. operates as a social networking company worldwide. It provides a set of development tools and application programming interfaces that enable developers to integrate with Facebook to create mobile and Web applications. Facebook has a market cap of $132.8 billion and is part of the technology sector. Shares are up 17.3% year to date as of the close of trading on Monday. Currently there are 31 analysts that rate Facebook a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Facebook as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing.

On the negative front,

MeetMe

(

MEET

), down 7.5%,

China Finance Online

(

JRJC

), down 5.9%,

Web.com Group

(

WWWW

), down 3.6% and

QuinStreet

(

QNST

), down 3.5% , were all laggards within the internet industry with

Yelp

(

YELP

) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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