NEW YORK (TheStreet) -- Facebook (FB) - Get Report shares are climbing 0.31% to $107.21 in after-hours trading Wednesday following the social networking giant's launch of five new animated reaction buttons today to nearly 1.6 billion users globally.
Users of the platform can now have the option to express themselves in other ways than just optimism.
When you hover over the "like" icon on your desktop, you'll see it expand with more buttons, labeled "love," "haha," "wow," "sad," and "angry." On the mobile devices, you have to hold down the "like" icon to see more expressions.
"One of the biggest problem with the 'like' button was that it was inappropriate for certain types of situations such as an illness or a death of a family member," Jan Dawson, technology analyst at Jackdaw Research said.
Dawson believes the new features are more appropriate with the content being shared.
In an effort to address similar concerns from numerous users, Facebook said it's been doing research for over a year, working with consulted focus group and sociologists to determine the most commonly-used expressions.
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Separately, TheStreet Ratings currently has a "Buy" rating on the stock with a letter grade of A-.
The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel its strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
You can view the full analysis from the report here: FB