NEW YORK (TheStreet) -- Apple (AAPL) - Get Report stock is up by 5% this week after the company's 2016 third quarter earnings results beat analyst expectations on Tuesday, CNBC's Scott Wapner reported on "Fast Money Halftime Report" Friday.

Brian White at Drexel Hamilton has a price target of $185 for Apple.

"As the dark clouds of doom begin to part here comes the sun for Apple," White told CNBC

"Good Luck. I'm long on the stock. It's not going up 80%" Lebenthal Asset Management CEO Jim Lebenthal told CNBC.

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Apple's services number was 6 billion, which is 15% of total revenues. Whether the company's new iPhone 7 does well or not won't be known until it is officially released, Lebenthal noted.

"You'll hear analysts saying their channel checks out it's going to do well and other analysts say exactly the opposite," Lebenthal said.

But he says he's still in it because it generates a ton of cash.

"It is total return story, buying a stock with a below market multiple during a cyclical trough in its incredible iPhone business," Ritholtz Wealth Management CEO Josh Brown told CNBC.

Until that happens, Josh says he'll wait until the company buys back shares, there's a decent sized dividend, and probably less volatility than it's been historically, Brown said.

There could be another 10% rise in this stock and that's a reason to be in it, Lebenthal added.

Shares of Apple are down 0.06% to $104.28 this afternoon. 

(Apple is a core holding of Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial here.)

Separately, TheStreet Ratings team set this stock as a "buy" with a ratings score of B. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins and notable return on equity. TheStreet Ratings team feels its strengths outweigh the fact that the company has had lackluster performance in the stock itself.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

You can view the full analysis from the report here: AAPL

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