Expedia Inc

(

EXPE

) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.3%. By the end of trading, Expedia Inc rose 26 cents (1%) to $26.11 on light volume. Throughout the day, 1.7 million shares of Expedia Inc exchanged hands as compared to its average daily volume of five million shares. The stock ranged in a price between $25.69-$26.44 after having opened the day at $25.75 as compared to the previous trading day's close of $25.85. Other companies within the Leisure industry that increased today were:

Granite City Food & Brewery

(

GCFB

), up 14.2%,

MTR Gaming Group Inc

(

MNTG

), up 12.9%,

Jamba Inc

(

JMBA

), up 11.6%, and

PokerTek Inc

(

PTEK

), up 4.2%.

Expedia, Inc., together with its subsidiaries, operates as an online travel company in the United States and internationally. Expedia Inc has a market cap of $6.47 billion and is part of the

services

sector. The company has a P/E ratio of 15.3, below the average leisure industry P/E ratio of 15.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 3% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Expedia as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, robust revenue growth, attractive valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front,

Multimedia Games Holding Co Inc

(

MGAM

), down 5%,

O'Charley's Inc

(

CHUX

), down 4.7%,

Carrols Restaurant Group Inc

(

TAST

), down 3.8%, and

Benihana Inc

(

BNHNA

), down 3.5%, were all losers within the leisure industry with

Priceline.com Inc

(

PCLN

) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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