Expedia

(

EXPE

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day up 0.2%. By the end of trading, Expedia fell 36 cents (-0.8%) to $44.89 on light volume. Throughout the day, 2.8 million shares of Expedia exchanged hands as compared to its average daily volume of 4.3 million shares. The stock ranged in price between $44.46-$45.55 after having opened the day at $45.41 as compared to the previous trading day's close of $45.25. Other company's within the Leisure industry that declined today were:

MakeMyTrip

(

MMYT

), down 7.7%,

Dover Motorsports

(

DVD

), down 5.1%,

Premier Exhibitions

(

PRXI

), down 5.1%, and

Pizza Inn Holdings

(

PZZI

), down 3.5%.

Expedia, Inc., together with its subsidiaries, operates as an online travel company in the United States and internationally. Expedia has a market cap of $4.88 billion and is part of the

services

sector. The company has a P/E ratio of 17.1, below the average leisure industry P/E ratio of 22 and below the S&P 500 P/E ratio of 17.7. Shares are up 14.8% year to date as of the close of trading on Thursday. Currently there are eight analysts that rate Expedia a buy, two analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Expedia as a

hold

. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income and a generally disappointing performance in the stock itself.

On the positive front,

China Lodging Group

(

HTHT

), up 6.5%,

PokerTek

(

PTEK

), up 6.1%,

MTR Gaming Group

(

MNTG

), up 4.4%, and

AFC

(

AFCE

), up 4%, were all gainers within the leisure industry with

Brinker International

(

EAT

) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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