Tomorrow, Friday, February 26, 2016, 48 U.S. common stocks are scheduled to go ex-dividend. The dividend yields on these stocks range from 0.4% to 36.2%. All of these stocks can be found on our

stocks going ex-dividend

section of our

dividend calendar

.

Highlighted Stocks Going Ex-Dividend Tomorrow:

Harte-Hanks

Owners of

Harte-Hanks

(NYSE:

HHS

) shares, as of market close today, will be eligible for a dividend of 8 cents per share. At a price of $3.26 as of 9:32 a.m. ET, the dividend yield is 10.8%.

The average volume for Harte-Hanks has been 308,600 shares per day over the past 30 days. Harte-Hanks has a market cap of $193.5 million and is part of the media industry. Shares are down 2.2% year-to-date as of the close of trading on Wednesday.

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Harte-Hanks, Inc. provides various marketing services in the United States and internationally. The company operates in two segments, Customer Interaction and Trillium Software.

TheStreet Ratings rates

Harte-Hanks

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, poor profit margins, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share. You can view the full

Harte-Hanks Ratings Report

now.

Columbia Property

Owners of

Columbia Property

(NYSE:

CXP

) shares, as of market close today, will be eligible for a dividend of 30 cents per share. At a price of $20.43 as of 9:37 a.m. ET, the dividend yield is 6%.

The average volume for Columbia Property has been 608,500 shares per day over the past 30 days. Columbia Property has a market cap of $2.5 billion and is part of the real estate industry. Shares are down 13.4% year-to-date as of the close of trading on Wednesday.

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Columbia Property Trust, Inc is an equity real estate investment trust. The firm invests in the real estate markets of the United States. It focuses on investing in and managing high-quality commercial office properties. The firm was formerly known as Wells Real Estate Investment Trust II Inc. The company has a P/E ratio of 55.69.

TheStreet Ratings rates

Columbia Property

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its generally disappointing historical performance in the stock itself, feeble growth in its earnings per share, deteriorating net income, disappointing return on equity and poor profit margins. You can view the full

Columbia Property Ratings Report

now.

Cheesecake Factory

Owners of

Cheesecake Factory

(NASDAQ:

CAKE

) shares, as of market close today, will be eligible for a dividend of 20 cents per share. At a price of $50.62 as of 9:36 a.m. ET, the dividend yield is 1.6%.

The average volume for Cheesecake Factory has been 741,600 shares per day over the past 30 days. Cheesecake Factory has a market cap of $2.5 billion and is part of the leisure industry. Shares are up 9.7% year-to-date as of the close of trading on Wednesday.

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The Cheesecake Factory Incorporated operates full-service and casual dining restaurants. The company also produces cheesecakes and other baked products for foodservice operators, retailers, and distributors. The company has a P/E ratio of 21.16.

TheStreet Ratings rates

Cheesecake Factory

as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, revenue growth, reasonable valuation levels and solid stock price performance. We feel its strengths outweigh the fact that the company shows low profit margins. You can view the full

Cheesecake Factory Ratings Report

now.

More About Dividends:

One benefit of owning a stock is the potential that you will be paid a dividend. The distribution of dividend payments is another way for a company to share its profit with you. A dividend means that the company pays you a certain amount of money, either as a one-time payment or more commonly on a quarterly basis, for each share of stock you own.

Many times, dividends come at the expense of greater price appreciation, because the company is distributing its profits to shareholders rather than reinvesting the profits back into the growth of the company. However, companies that pay dividends can be very attractive to investors when they offer a steady stream of income. There are some important terms and dates an investor should be familiar with before purchasing any dividend-paying companies. Let's work through an example to help better explain some of these terms:

On March 1, ABC Widget Company has decided that because it holds excess cash and lacks investment opportunities, it would like to reward shareholders with a regular quarterly dividend payment. The date for this particular announcement is known as the declaration date. It is on this date that the company announces the specific dividend payment along with the holder-of-record date (aka record date) and the payment date. The company announces that a dividend payment of 25 cents per share will be payable March 31, 2012 (the payment date) to all shareholders of record at the close of business on March 16, 2012 (holder-of-record date). What does this all mean? Well the short story is that the company looks at its records on March 16 and anyone listed on the books as an owner of ABC Widget company will be eligible for the dividend payment (on March 31).

The one other important term to remember is the ex-dividend date. The ex-dividend date (typically two trading days before the holder-of-record date for U.S. securities) is the day in which a company begins trading without the dividend. In order to have a claim on a dividend, shares must be purchased no later than the last business day before the ex-dividend date. A company trading ex-dividend will have the upcoming dividend subtracted from the share price at the start of the trading day. Many times, the price of a stock will increase in anticipation of the upcoming dividend as the ex-dividend date approaches, yet will fall back by the amount of the dividend on the ex-dividend date.