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Estee Lauder Cos



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.5%. By the end of trading, Estee Lauder Cos fell 98 cents (-1.8%) to $52.92 on average volume. Throughout the day, 1.9 million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of two million shares. The stock ranged in price between $52.43-$53.97 after having opened the day at $53.70 as compared to the previous trading day's close of $53.90. Other company's within the Consumer Non-Durables industry that declined today were:

Tufco Technologies



), down 14.1%,

China Xiniya Fashion



), down 6.4%,

Coldwater Creek



), down 6.2%, and

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Teucrium Agricultural Fund



), down 5.9%.

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The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $12.76 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 25.3, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 4.1% year to date as of the close of trading on Wednesday. Currently there are 11 analysts that rate Estee Lauder Cos a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front,

China Shengda Packaging Group



), up 15.7%,

Orient Paper



), up 6.1%,

Verso Paper



), up 5.3%, and

Frederick's of Hollywood Group



), up 4.8%, were all gainers within the consumer non-durables industry with

Procter & Gamble



) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods