NEW YORK (ETF Expert) -- Some resolutions and goals are much harder than others. Here are three investing goals that enthusiasts of exchanged-traded funds should be able achieve in 2014:
1. Stop the Bleeding. "Hold-n-hope" advocates and "buy-low wannabes" predictably malign my approach during the height of bullishness in equities. Have you ever noticed how these people disappear during panics, crises and/or collapses? When you hold, you have no control over the outcome over your investment(s)... you're hoping that the markets will come back. Ask dot-com Nasdaq investors about the 14 years that they are still waiting to break even. Meanwhile, deep discount value types need look no further than Bill Miller, formerly of Legg Mason Value fame. It only takes one bad call to ruin it all.
There are alternatives, of course. My approach for the last 25 years has been to control what one can control. Lower the total portfolio costs, increase the total portfolio yield without "chasing yield," and secure each investment outcome. There are only four: (1) a big gain, (2) a small gain, (3) a small loss, (4) a big loss. It's worth noting that managing risk in investing - like insurance - boils down to a willingness to pay the premium (i.e., a small loss) to avoid a disaster (i.e., a big loss).
Mathematically, you will spend far too much time trying to recover from bearish calamities like the ones experienced in 1929, 1930-1932, 1937-1938, 1939-1942, 1946-1947, 1961-1962, 1968-1970, 1973-1974, 1981-82, 1987, 1990, 2000-0002, 2007-09, 2011, etc.
Keep in mind, I am the furthest thing from a doom-n-gloomer. I participate in market-based investing with a recognition that long-term success requires a plan for knowing the circumstances under which I might reduce exposure to an asset or asset class. It follows that - if you want to stop a trickle of blood from becoming a death blow to your jugular - determine how you will use stop-limit loss orders, trendlines, put options and/or inversely correlated assets to insure your success. At what point in 2011, 2012 or 2013 could you have limited or eliminated the drag of the SPDR Gold Trust (GLD) - Get Report?
2. Think Globally. A great many ETF investors have lost faith in international stocks, bonds and currencies. Perhaps ironically, the "lost decade" for stocks was a U.S. phenomenon from 2000-2009. Since 2010, however, the U.S. has been on a phenomenal outperformance streak that has left many feeling queasy about developed stocks in Europe and Japan as well as emerging equities in China and Latin America. The S&P 500 SPDR Trust (SPY) - Get Report has cremated the competition, including Vanguard Europe (VGK) - Get Report, iShares Japan EWJ and Vanguard Emerging Markets (VWO) - Get Report.
It's not just stocks either. Federal Reserve tapering uncertainty may have led to a total return loss of -2% for iShares Total U.S. Bond Market (AGG) in 2013, but investors fled many foreign bond possibilities as well. SPDR Barclay International Government Bond (BWX) - Get Report, PowerShares Emerging Market Sovereign (PCY) - Get Report and Market Vectors Emerging Market Local Currency (EMLC) - Get Report coughed up -3.6%, -10.3% and -10.4% respectively.
Recent performance concerns notwithstanding, history demonstrates that country leadership tends to shift. The probability that Europe will need to take additional stimulus measures to keep its "preserve the euro" pledge should stimulate demand for "cheaper" European equities. Moreover, investments like iShares EAFE Small Cap (SCZ) - Get Report demonstrate definitive stock uptrends. On the income side of the ledger, SPDR Barclays International Corporate Bond (IBND) - Get Report has charted a favorable course since September.
3. Question Common Sense. The one thing that never fails to fascinate me is the ability for certain industries to defy the so-called odds. For example, our country has been unwilling to fully embrace natural gas as a clean energy resource, even in a transitional sense. Environmental concerns place restrictions on pipelines as well as drilling, while fears of rising prices lead officials to restrict exporting. One might surmise that hits to profitability in the sector might coincide with share price concerns. And yet, natural gas companies via First Trust Revere ISE Natural Gas (FCG) - Get Report remains in demand.
In another example, trouble with both Obamacare sign-ups as well as support for the law itself would seem to cause uncertainty for health care companies. Add to the mix an onerous tax on medical device makers and you might think twice about investing in iShares Medical Devices (IHI) - Get Report. Perhaps you shouldn't. The fund hit a new all-time high on "Blue Monday," the first Monday after New Year's.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.
Certified Financial Planner Gary A. Gordon, MS, is the president of
, an SEC-registered investment adviser in California. He has more than 23 years of experience as a personal coach in ¿money matters,¿ including risk assessment, small-business development and portfolio management, and has taught finance in Mexico, Singapore, Hong Kong, Taiwan and the U.S. He wrote the draft copy for ¿Maverick Investing,¿ a McGraw-Hill publication, and writes commentary for Seeking Alpha in addition to ETF Expert, for which he also hosts the