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NEW YORK (TheStreet) - Emerging markets remain attractive regions of the globe for internationally minded investors. Now with the launch of two new products, investors can gain exposure to this slice of the geographic pie from a style perspective.

Global X has become a particularly exciting member of the ETF industry to watch. Although this fund sponsor initially generated a following within the ETF industry with its collection of international products which tap into previously unexplored corners of the globe, more recently it has expanded its overall focus, attracting crowds of commodity-hungry investors with the release of precious- and base metal-related miner funds, including the

Global X Silver Miners ETF

(SIL) - Get Global X Silver Miners ETF Report

and the

Global X Uranium ETF

(URA) - Get Global X Uranium ETF Report


With the launch of the

Global X Russell Emerging Market Growth ETF


and the

Global X Russell Emerging Market Value ETF


, Global X has once again returned to its international roots. However, for Global X, these new funds highlight an interesting new focus for the company.

From a larger, industry perspective, the launch of EMGX and EMVX can also be viewed as a harbinger of things to come for ETF investors.

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Because they have typically focused on small, concentrated slices of the global marketplace, Global X's earlier products are often best suited for small, niche positions in an individual's well diversified portfolio. With the launch of these broad, style-specific emerging market funds, the company appears to be taking aim at the core portion of an individual's portfolio.

As they attempt to gather steam, EMGX and EMVX will face staggering competition from other broad-based emerging market funds. This includes major industry players such as

Vanguard Emerging Market ETF

(VWO) - Get Vanguard FTSE Emerging Markets ETF Report


iShares MSCI Emerging Market Index Fund

(EEM) - Get iShares MSCI Emerging Markets ETF Report

. Both EMGX and EMVX will carry a 0.69% expense ratio, making them more costly than VWO, though equal to EEM.

Also, from a big picture perspective the introduction of EMGX and EMVX opens the door to the realm of emerging market ETFs.

ETFs have made it easy for investors to target the strengths and growth potential of emerging markets and other attractive global players. While investors can use funds like

iShares MSCI Brazil Index Fund

(EWZ) - Get iShares MSCI Brazil ETF Report


iShares MSCI France Index Fund

(EWQ) - Get iShares MSCI France ETF Report

to target the broad markets of specific nations, as the demand for international exposure has grown, fund companies such as Global X have developed new and increasingly unique tools designed to target the markets outside of the U.S. borders.

The style-specific strategies utilized by these new funds highlight another previously unexplored opportunity for the international ETF universe.

If EMGX and EMVX prove popular, it may only be a matter of time before other industry players such as Vanguard,


(BLK) - Get BlackRock, Inc. Report


State Street


follow suit with their own style-oriented international products.

Emerging markets have become wildly popular investing destination and Global X's new funds offer investors a unique way to access their strengths. However, it is important to remember that due to the Darwinian nature of the ETF industry, the future of these funds remain uncertain.

Before jumping into either EMGX or EMVX, investor should keep a close watch on their growth. The next few weeks will be crucial in determining their long-term prospects.

Written by Don Dion in Williamstown, Mass.


>>Look to the Emerging Market Next Door

At the time of publication, Dion Money Management did not own any of the funds mentioned.

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.