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) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.2%. By the end of trading, Ecolab rose 51 cents (0.8%) to $66.63 on average volume. Throughout the day, 1.4 million shares of Ecolab exchanged hands as compared to its average daily volume of 1.5 million shares. The stock ranged in a price between $65.68-$66.80 after having opened the day at $66.31 as compared to the previous trading day's close of $66.12. Other companies within the Consumer Non-Durables industry that increased today were:




), up 7.3%,

Tufco Technologies



), up 7.1%,

Summer Infant



), up 4.9%, and

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Nu Skin



), up 4.5%.

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Ecolab Inc. develops and markets programs, products, and services for the hospitality, foodservice, healthcare, industrial, and energy markets. Ecolab has a market cap of $19.44 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 39.6, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 15.1% year to date as of the close of trading on Monday. Currently there are 11 analysts that rate Ecolab a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Ecolab as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, good cash flow from operations, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Shiner International



), down 8.1%,

China Xiniya Fashion



), down 7%,




), down 6.5%, and




), down 5.8%, were all losers within the consumer non-durables industry with

Lululemon Athletica



) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods