Ecolab Inc

(

ECL

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.6%. By the end of trading, Ecolab Inc rose 83 cents (1.6%) to $53.51 on light volume. Throughout the day, two million shares of Ecolab Inc exchanged hands as compared to its average daily volume of 2.7 million shares. The stock ranged in a price between $52.35-$53.56 after having opened the day at $52.41 as compared to the previous trading day's close of $52.68. Other companies within the Consumer Non-Durables industry that increased today were:

Physicians Formula Holdings Inc

(

FACE

), up 15.6%,

Tandy Brands Accessories

(

TBAC

), up 4.9%,

American Apparel Inc

(

APP

), up 4.8%, and

Zuoan Fashion

(

ZA

), up 4%.

Ecolab Inc. develops and markets products and services for the hospitality, foodservice, healthcare, and industrial markets primarily in the United States. Ecolab Inc has a market cap of $12.23 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 24.7, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 4.5% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Ecolab as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Coldwater Creek

(

CWTR

), down 7.5%,

Crown Crafts Inc

(

CRWS

), down 5.3%,

Swisher Hygiene Inc

(

SWSH

), down 4.7%, and

Quiksilver Inc

(

ZQK

), down 4.6%, were all losers within the consumer non-durables industry with

Coach Inc

(

COH

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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