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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model





) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.3%. By the end of trading, Ecolab rose $1.45 (2.2%) to $67.29 on average volume. Throughout the day, 1.7 million shares of Ecolab exchanged hands as compared to its average daily volume of 1.6 million shares. The stock ranged in a price between $65.27-$67.30 after having opened the day at $65.68 as compared to the previous trading day's close of $65.84. Other companies within the Consumer Goods sector that increased today were:

Enova Systems



), up 9.1%,

S&W Seed Company



), up 7.9%,

Fuwei Films Company



), up 5.4%, and

Tianli Agritech



), up 5.3%.

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Ecolab Inc. develops and markets programs, products, and services for the hospitality, foodservice, healthcare, industrial, and energy markets. Ecolab has a market cap of $18.77 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 37.4, above the average consumer non-durables industry P/E ratio of 36.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 15.5% year to date as of the close of trading on Tuesday. Currently there are 11 analysts that rate Ecolab a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Ecolab as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, increase in net income, solid stock price performance, growth in earnings per share and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front,

Global-Tech Advanced Innovations



), down 10.8%,

Coldwater Creek



), down 7.8%,




), down 7%, and

Crumbs Bake Shop



), down 5.7%, were all laggards within the consumer goods sector with

Goodyear Tire & Rubber



) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods



) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods