The

Dow Jones Industrial Average

(

^DJI

) is trading down 82 points (-0.6%) at 12,578 as of Monday, Jan 30, 2012, 12:35 p.m. ET. During this time, 352.2 million shares of the 30 Dow components have changed hands vs. an average daily trading volume of 818.6 million. The NYSE advances/declines ratio sits at 804 issues advancing vs. 2,103 declining with 121 unchanged.

Holding back the Dow today is

Procter & Gamble

(NYSE:

PG

), which is lagging the broader Dow index with a $1.18 decline (-1.8%) bringing the stock to $63.12. This single loss is lowering the Dow Jones Industrial Average by 8.93 points or roughly accounting for 10.9% of the Dow's overall loss. Volume for Procter & Gamble currently sits at 6.5 million shares traded vs. an average daily trading volume of 10.3 million shares.

Procter & Gamble has a market cap of $177.46 billion and is part of the

consumer goods

sector and

consumer non-durables

industry. Shares are down 3.6% year to date as of Friday's close. The stock's dividend yield sits at 3.2%.

The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. The company has a P/E ratio of 16.4, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates Procter & Gamble as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, notable return on equity, expanding profit margins and reasonable valuation levels. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

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