The

Dow Jones Industrial Average

(

^DJI

) is trading up eight points at 12,992 as of Friday, Feb 24, 2012, 9:35 a.m. ET. During this time, 22.3 million shares of the 30 Dow components have changed hands vs. an average daily trading volume of 818.6 million. The NYSE advances/declines ratio sits at 1,392 issues advancing vs. 1,209 declining with 194 unchanged.

The Dow component leading the way higher looks to be

Procter & Gamble

(NYSE:

PG

), which is sporting a 44-cent gain (+0.7%) bringing the stock to $66.86. This single gain is lifting the Dow Jones Industrial Average by 3.33 points or roughly accounting for 41.6% of the Dow's overall gain. Volume for Procter & Gamble currently sits at 1.6 million shares traded vs. an average daily trading volume of 10.3 million shares.

Procter & Gamble has a market cap of $177.46 billion and is part of the

consumer goods

sector and

consumer non-durables

industry. Shares are down 0.4% year to date as of Thursday's close. The stock's dividend yield sits at 3.3%.

The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. The company has a P/E ratio of 19, above the average consumer non-durables industry P/E ratio of 16.4 and above the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates Procter & Gamble as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, expanding profit margins, reasonable valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

Holding back the Dow today is

McDonald's Corporation

(NYSE:

MCD

), which is lagging the broader Dow index with a 42-cent decline (-0.4%) bringing the stock to $100.40. Volume for McDonald's Corporation currently sits at 172,382 shares traded vs. an average daily trading volume of 5.4 million shares.

McDonald's Corporation has a market cap of $101.04 billion and is part of the

services

sector and

leisure

industry. Shares are up 0.5% year to date as of Thursday's close. The stock's dividend yield sits at 2.8%.

McDonald's Corporation, together with its subsidiaries, operates as a foodservice retailer worldwide. It franchises and operates McDonald's restaurants that offer various food items, soft drinks, coffee, desserts, snacks, and other beverages, as well as full or limited breakfast menu. The company has a P/E ratio of 19.1, below the average leisure industry P/E ratio of 19.3 and above the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates McDonald's Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, expanding profit margins and increase in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

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