The

Dow Jones Industrial Average

(

^DJI

) is trading up 22 points (+0.2%) at 13,004 as of Monday, Feb 27, 2012, 12:35 p.m. ET. During this time, 353.5 million shares of the 30 Dow components have changed hands vs. an average daily trading volume of 818.6 million. The NYSE advances/declines ratio sits at 1,403 issues advancing vs. 1,507 declining with 124 unchanged.

The Dow component leading the way higher looks to be

Procter & Gamble

(NYSE:

PG

), which is sporting an 18-cent gain (+0.3%) bringing the stock to $66.89. This single gain is lifting the Dow Jones Industrial Average by 1.36 points or roughly accounting for 6.2% of the Dow's overall gain. Volume for Procter & Gamble currently sits at 8.1 million shares traded vs. an average daily trading volume of 10.3 million shares.

Procter & Gamble has a market cap of $177.46 billion and is part of the

consumer goods

sector and

consumer non-durables

industry. Shares are unchanged year to date as of Friday's close. The stock's dividend yield sits at 3.2%.

The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. The company has a P/E ratio of 19.5, above the average consumer non-durables industry P/E ratio of 16.4 and above the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates Procter & Gamble as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, expanding profit margins, reasonable valuation levels and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

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