Walt Disney (DIS) - Get Report was rising Wednesday after an analyst at Loop Capital raised his price target on the stock of the media and entertainment giant and maintained his buy rating.

Analyst Alan Gould raised his price target on Disney to $170 from $165; he raised the price target to $165 from $140 back in June. The average price target on Disney, according to Bloomberg, is $157.04. Disney had 25 buys, nine holds and one sell according to analysts surveyed by Bloomberg.

The stock was up 0.2% to $151.90 in trading Wednesday. Shares have risen 38.29% so far in 2019.

Disney received a boost Tuesday following a report that said close to 1 million new subscribers a day were signing up for the company's newly launched digital streaming service, Disney+, less than two weeks after its initial rollout.

According to data from research firm Apptopia, the $6.99-a-month streaming service's mobile app has been downloaded 15.5 million times, with people actually paying to use the service as opposed to simply strap-hanging on for a free initial ride.

The new streaming platform - which features content from Disney as well as Disney-owned properties like Marvel and the Star Wars franchise - pulled in $5 million through in-app purchases in its first 13 days, according to Apptopia.

Gould said he expects 26 million subscribers for the service in the first year, adding in a note that "the five-year target of 20-30 million domestic subs appears to be quite conservative."

In addition, "The Mandalorian," the "Star Wars" series from Disney+, was the most in-demand original streaming series in the U.S., according to a separate report.

The series, which tells the story of a "lone gunfighter [making] his way through the outer reaches of the galaxy," had more than 100 million demand expressions during the week of Nov. 17-23, according to Parrot Analytics.

That broke the five-week streak of Netflix's (NFLX) - Get Report  "Stranger Things," which had 81 million.

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