NEW YORK (TheStreet) -- Disney (DIS) - Get Report stock is up 0.47% to $109.92 in early afternoon trading on Tuesday, as anticipation for the upcoming "Star Wars" film builds amid a new trailer and ticket pre-sales ahead of the December 18 release date. 

On Monday night, Disney leveraged its sports platform ESPN to release the full-length trailer for "Star Wars: The Force Awakens" during halftime of the Philadelphia Eagles and New York Giants football game. Since its release last night, the trailer has been viewed on YouTube more than 12.5 million times. 

Additionally, ticket pre-sales began after the trailer premiere on Monday, slowing and eventually crashing ticket sites unable to handle the high demand, MarketWatch reports.

The movie might be the third highest-grossing film in history, and could bring in $1.95 billion in global ticket sales, Morgan Stanley analyst Benjamin Swinburne said in June, according to Bloomberg.

The week after retailers began selling "The Force Awakens" items on September 4, nicknamed "Force Friday," $1 out of every $11 spent was on a Star Wars toy, according to MarketWatch. 

Separately, TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:

We rate DISNEY (WALT) CO (DIS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, revenue growth, notable return on equity and solid stock price performance. We feel its strengths outweigh the fact that the company shows weak operating cash flow.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • DISNEY (WALT) CO has improved earnings per share by 13.3% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, DISNEY (WALT) CO increased its bottom line by earning $4.25 versus $3.38 in the prior year. This year, the market expects an improvement in earnings ($5.09 versus $4.25).
  • The company, on the basis of net income growth from the same quarter one year ago, has significantly outperformed against the S&P 500 and exceeded that of the Media industry average. The net income increased by 10.6% when compared to the same quarter one year prior, going from $2,245.00 million to $2,483.00 million.
  • Despite its growing revenue, the company underperformed as compared with the industry average of 6.6%. Since the same quarter one year prior, revenues slightly increased by 5.1%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Media industry and the overall market, DISNEY (WALT) CO's return on equity exceeds that of both the industry average and the S&P 500.
  • The current debt-to-equity ratio, 0.33, is low and is below the industry average, implying that there has been successful management of debt levels. Although the company had a strong debt-to-equity ratio, its quick ratio of 0.84 is somewhat weak and could be cause for future problems.
  • You can view the full analysis from the report here: DIS