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Discovery Communications



) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.3%. By the end of trading, Discovery Communications rose 65 cents (1.4%) to $47.03 on average volume. Throughout the day, 431,042 shares of Discovery Communications exchanged hands as compared to its average daily volume of 522,400 shares. The stock ranged in a price between $46.08-$47.12 after having opened the day at $46.13 as compared to the previous trading day's close of $46.38. Other companies within the Media industry that increased today were:

Insignia Systems



), up 8%,

Noah Education Holdings



), up 6.5%,

AirMedia Group



), up 6.3%, and

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), up 4.8%.

Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. Discovery Communications has a market cap of $4.7 billion and is part of the


sector. The company has a P/E ratio of 17.5, below the S&P 500 P/E ratio of 17.7. Shares are up 23% year to date as of the close of trading on Thursday. Currently there are no analysts that rate Discovery Communications a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Discovery Communications as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Dex One



), down 8.6%,

Meredith Corporation



), down 7.7%,

Arbitron Corporation



), down 6.1%, and

Points International



), down 5.4%, were all losers within the media industry with

Sirius XM Radio



) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services