Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

Discovery Communications

(

DISCA

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.5%. By the end of trading, Discovery Communications rose 66 cents (1.2%) to $54.84 on average volume. Throughout the day, 1.3 million shares of Discovery Communications exchanged hands as compared to its average daily volume of 1.5 million shares. The stock ranged in a price between $54.35-$55.11 after having opened the day at $54.42 as compared to the previous trading day's close of $54.18. Other companies within the Media industry that increased today were:

Emmis Communications

(

EMMS

), up 24.4%,

SearchMedia Holdings

(

IDI

), up 12.9%,

Constant Contact

(

CTCT

), up 5.8%, and

Saga Communications

(

SGA

), up 5.7%.

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Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. Discovery Communications has a market cap of $19.7 billion and is part of the

services

sector. The company has a P/E ratio of 19.4, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 31.5% year to date as of the close of trading on Thursday. Currently there are eight analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Discovery Communications as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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