Discovery Communications

(

DISCA

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole was unchanged today. By the end of trading, Discovery Communications rose 26 cents (0.5%) to $49.78 on average volume. Throughout the day, 1.3 million shares of Discovery Communications exchanged hands as compared to its average daily volume of 1.6 million shares. The stock ranged in a price between $48.52-$49.94 after having opened the day at $49.34 as compared to the previous trading day's close of $49.52. Other companies within the Media industry that increased today were:

Digital Domain Media Group

(

DDMG

), up 16.2%,

New Frontier Media

(

NOOF

), up 12.5%,

Peoples Educational Holdings

(

PEDH

), up 11.1%, and

Salem Communications Corporation

(

SALM

), up 8.3%.

Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. Discovery Communications has a market cap of $7.28 billion and is part of the

services

sector. The company has a P/E ratio of 19, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 20.9% year to date as of the close of trading on Tuesday. Currently there are nine analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Discovery Communications as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

ChinaNet Online Holdings

(

CNET

), down 15.2%,

Gray Television

(

GTN.A

), down 6.9%,

Seven Arts Entertainment

(

SAPX

), down 5.1%, and

Spanish Broadcasting System

(

SBSA

), down 5%, were all losers within the media industry with

DIRECTV

(

DTV

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

null