NEW YORK (

TheStreet

) --

Discover Financial Services

(NYSE:

DFS

) hit a new 52-week high Thursday as it is currently trading at $30.04, above its previous 52-week high of $30.01 with 3.7 million shares traded as of 3:59 p.m. ET. Average volume has been 5.3 million shares over the past 30 days.

Discover Financial Services has a market cap of $14.72 billion and is part of the

financial

sector and

financial services

industry. Shares are up 23.9% year to date as of the close of trading on Wednesday.

Discover Financial Services, a bank holding company, offers direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. The company has a P/E ratio of 7.3, above the average financial services industry P/E ratio of 6.9 and below the S&P 500 P/E ratio of 17.7.

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TheStreet Ratings rates Discover Financial Services as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, solid stock price performance and compelling growth in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated. You can view the full

Discover Financial Services Ratings Report

.

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