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Discover Financial Services

(

DFS

) pushed the Financial Services industry lower today making it today's featured Financial Services loser. The industry as a whole closed the day up 0.1%. By the end of trading, Discover Financial Services fell 31 cents (-0.9%) to $33.36 on light volume. Throughout the day, 3.6 million shares of Discover Financial Services exchanged hands as compared to its average daily volume of five million shares. The stock ranged in price between $32.74-$33.61 after having opened the day at $33.24 as compared to the previous trading day's close of $33.67. Other company's within the Financial Services industry that declined today were:

Rodman & Renshaw Capital Group

(

RODM

), down 7.9%,

Direct Markets Holdings

(

MKTS

), down 7.9%,

Teucrium Agricultural Fund

(

TAGS

), down 5.9%, and

TheStreet Recommends

First Marblehead Corporation

(

FMD

), down 4.2%.

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Discover Financial Services, a bank holding company, offers direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. Discover Financial Services has a market cap of $17.77 billion and is part of the

financial

sector. The company has a P/E ratio of 7.8, equal to the average financial services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 39.6% year to date as of the close of trading on Wednesday. Currently there are 15 analysts that rate Discover Financial Services a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Discover Financial Services as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,

Ampal-American Israel Corporation

(

AMPL

), up 10.9%,

Oppenheimer Holdings Inc. Shs -A- Non-Voti

(

OPY

), up 7%,

Credit Suisse

(

DSLV

), up 5.9%, and

Penson Worldwide

(

PNSN

), up 5.6%, were all gainers within the financial services industry with

Charles Schwab

(

SCHW

) being today's featured financial services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial services industry could consider

Proshares Short Financials

(

SEF

).

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