DIRECTV

(

DTV

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.8%. By the end of trading, DIRECTV rose 33 cents (0.7%) to $49.66 on average volume. Throughout the day, 4.9 million shares of DIRECTV exchanged hands as compared to its average daily volume of 5.1 million shares. The stock ranged in a price between $48.95-$50 after having opened the day at $49.28 as compared to the previous trading day's close of $49.33. Other companies within the Media industry that increased today were:

Inuvo

(

INUV

), up 16.7%,

LIN TV Corporation

(

TVL

), up 9.8%,

Crown Media Holdings

(

CRWN

), up 5.4%, and

Emmis Communications

(

EMMS

), up 3.7%.

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DIRECTV provides digital television entertainment primarily in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily via satellite to residential and commercial subscribers. DIRECTV has a market cap of $32.35 billion and is part of the

services

sector. The company has a P/E ratio of 13.4, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 15.4% year to date as of the close of trading on Monday. Currently there are 12 analysts that rate DIRECTV a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates DIRECTV as a

buy

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front,

RealD

(

RLD

), down 23%,

LodgeNet Interactive Corporation

(

LNET

), down 15.5%,

VisionChina Media

(

VISN

), down 13.3%, and

Dex One

(

DEXO

), down 8%, were all laggards within the media industry with

Omnicom Group

(

OMC

) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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