) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.9%. By the end of trading, DIRECTV rose 29 cents (0.7%) to $45.08 on light volume. Throughout the day, 2.4 million shares of DIRECTV exchanged hands as compared to its average daily volume of 6.8 million shares. The stock ranged in a price between $44.42-$45.25 after having opened the day at $44.44 as compared to the previous trading day's close of $44.79. Other companies within the Media industry that increased today were:

Dex One



), up 7.2%,

NTN Buzztime Inc



), up 5.7%,

Radio One Inc



), up 4.5%, and

Imax Corporation



), up 3.3%.

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. DIRECTV has a market cap of $32.7 billion and is part of the


sector. The company has a P/E ratio of 14, below the average media industry P/E ratio of 14.5 and below the S&P 500 P/E ratio of 17.7. Shares are up 12.2% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates DIRECTV as a


. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and revenue growth. However, as a counter to these strengths, we find that we feel that the company's cash flow from its operations has been weak overall.

On the negative front,

Saga Communications Inc



), down 11.3%,

SearchMedia Holdings



), down 9.8%,

Seven Arts Entertainment Inc



), down 9.5%, and

China Mass Media



), down 8.5%, were all losers within the media industry with

Grupo Televisa S.A



) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services