DIRECTV

(

DTV

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.9%. By the end of trading, DIRECTV rose 29 cents (0.7%) to $45.08 on light volume. Throughout the day, 2.4 million shares of DIRECTV exchanged hands as compared to its average daily volume of 6.8 million shares. The stock ranged in a price between $44.42-$45.25 after having opened the day at $44.44 as compared to the previous trading day's close of $44.79. Other companies within the Media industry that increased today were:

Dex One

(

DEXO

), up 7.2%,

NTN Buzztime Inc

(

NTN

), up 5.7%,

Radio One Inc

(

ROIA

), up 4.5%, and

Imax Corporation

(

IMAX

), up 3.3%.

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. DIRECTV has a market cap of $32.7 billion and is part of the

services

sector. The company has a P/E ratio of 14, below the average media industry P/E ratio of 14.5 and below the S&P 500 P/E ratio of 17.7. Shares are up 12.2% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates DIRECTV as a

hold

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and revenue growth. However, as a counter to these strengths, we find that we feel that the company's cash flow from its operations has been weak overall.

On the negative front,

Saga Communications Inc

(

SGA

), down 11.3%,

SearchMedia Holdings

(

IDI

), down 9.8%,

Seven Arts Entertainment Inc

(

SAPX

), down 9.5%, and

China Mass Media

(

CMM

), down 8.5%, were all losers within the media industry with

Grupo Televisa S.A

(

TV

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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