DIRECTV

(

DTV

) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day down 0.3%. By the end of trading, DIRECTV fell $1.28 (-2.8%) to $44.46 on heavy volume. Throughout the day, 7.6 million shares of DIRECTV exchanged hands as compared to its average daily volume of five million shares. The stock ranged in price between $44.41-$45.68 after having opened the day at $45.55 as compared to the previous trading day's close of $45.74. Other company's within the Media industry that declined today were:

Peoples Educational Holdings

(

PEDH

), down 33.1%,

Promotora de Informaciones SA/FI ADR

(

PRIS

), down 10.5%,

KIT Digital

(

KITD

), down 8.9%, and

Point.360

(

PTSX

), down 8.8%.

DIRECTV, Inc. provides digital television entertainment primarily in the United States and Latin America. It provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services under the DIRECTV and SKY brands. DIRECTV has a market cap of $30.39 billion and is part of the

services

sector. The company has a P/E ratio of 12.6, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 7% year to date as of the close of trading on Wednesday. Currently there are 12 analysts that rate DIRECTV a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates DIRECTV as a

buy

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

ChinaNet Online Holdings

(

CNET

), up 13.7%,

Dex One

(

DEXO

), up 12.9%,

Inuvo

(

INUV

), up 8.8%, and

Entravision Communications Corporation

(

EVC

), up 8.1%, were all gainers within the media industry with

CBS Corporation

(

CBS

) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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