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) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole was unchanged today. By the end of trading, DIRECTV fell 24 cents (-0.5%) to $46.15 on average volume. Throughout the day, 6.1 million shares of DIRECTV exchanged hands as compared to its average daily volume of 5.2 million shares. The stock ranged in price between $45.62-$46.43 after having opened the day at $46.18 as compared to the previous trading day's close of $46.39. Other company's within the Media industry that declined today were:

ChinaNet Online Holdings



), down 15.2%,

Gray Television



), down 6.9%,

Seven Arts Entertainment



), down 5.1%, and

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TheStreet Recommends

Spanish Broadcasting System



), down 5%.

DIRECTV, Inc. provides digital television entertainment primarily in the United States and Latin America. It provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services under the DIRECTV and SKY brands. DIRECTV has a market cap of $30.39 billion and is part of the


sector. The company has a P/E ratio of 12.6, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 8.5% year to date as of the close of trading on Tuesday. Currently there are 12 analysts that rate DIRECTV a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates DIRECTV as a


. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Digital Domain Media Group



), up 16.2%,

New Frontier Media



), up 12.5%,

Peoples Educational Holdings



), up 11.1%, and

Salem Communications Corporation



), up 8.3%, were all gainers within the media industry with

Discovery Communications



) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services