NEW YORK (

TheStreet

) --

Deer Consumer Products

(Nasdaq:

DEER

) hit a new 52-week low Thursday as it traded at $6.78 compared with its previous 52-Week low of $6.98. Deer Consumer is changing hands at $6.82 with 365,920 shares traded as of 10:07 a.m. ET. Average volume has been 448,400 shares over the past 30 days.

Deer Consumer has a market cap of $267.7 million and is part of the

consumer goods

sector and

consumer durables

industry. Shares are down 32.8% year to date as of the close of trading on Wednesday.

Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. The company has a P/E ratio of 8.9, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 16.2.

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TheStreet Ratings rates Deer Consumer as hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and a generally disappointing performance in the stock itself. You can view the full

Deer Consumer Ratings Report

.

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