Deckers Outdoor Corporation

(

DECK

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.8%. By the end of trading, Deckers Outdoor Corporation rose $2.22 (2.3%) to $100.41 on average volume. Throughout the day, 1.1 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1.4 million shares. The stock ranged in a price between $97.70-$101.95 after having opened the day at $97.70 as compared to the previous trading day's close of $98.19. Other companies within the Consumer Non-Durables industry that increased today were:

Crown Crafts Inc

(

CRWS

), up 5.6%,

Shiner International Inc

(

BEST

), up 5.5%,

CTI Industries Corporation

(

CTIB

), up 5.4%, and

China Xiniya Fashion

(

XNY

), up 5.2%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use to men, women, and children. Deckers Outdoor Corporation has a market cap of $3.87 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 24.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 23.1% year to date as of the close of trading on Monday.

TheStreet Ratings rates Deckers Outdoor as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

American Apparel Inc

(

APP

), down 14.7%,

Coldwater Creek

(

CWTR

), down 9.1%,

Verso Paper

(

VRS

), down 8.4%, and

Fuwei Films Company

(

FFHL

), down 8.2%, were all losers within the consumer non-durables industry with

International Paper

(

IP

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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