Deckers Outdoor Corporation

(

DECK

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 0.6%. By the end of trading, Deckers Outdoor Corporation fell 72 cents (-1.3%) to $56.12 on light volume. Throughout the day, 745,940 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in price between $55.47-$57.20 after having opened the day at $57.09 as compared to the previous trading day's close of $56.84. Other company's within the Consumer Non-Durables industry that declined today were:

Northern Technologies International

(

NTIC

), down 8.2%,

MOD-PAC Corporation

(

MPAC

), down 5.9%,

Verso Paper

(

VRS

), down 5.7%, and

Physicians Formula Holdings

(

FACE

), down 5.3%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $2.17 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 11.8, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 25.5% year to date as of the close of trading on Wednesday. Currently there are eight analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, disappointing return on equity and a generally disappointing performance in the stock itself.

On the positive front,

Frederick's of Hollywood Group

(

FOH

), up 27.6%,

Swisher Hygiene

(

SWSH

), up 21.4%,

Forward Industries

(

FORD

), up 12.6%, and

STR Holdings

(

STRI

), up 7%, were all gainers within the consumer non-durables industry with

Kimberly-Clark Corporation

(

KMB

) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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