Deckers Outdoor Corporation



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.3%. By the end of trading, Deckers Outdoor Corporation fell $17.63 (-25.4%) to $51.83 on heavy volume. Throughout the day, 14.9 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.1 million shares. The stock ranged in price between $51.03-$56.65 after having opened the day at $56.58 as compared to the previous trading day's close of $69.46. Other company's within the Consumer Non-Durables industry that declined today were:

Delta Apparel



), down 11.8%,

China Xiniya Fashion



), down 7.4%,

Ever-Glory International Group



), down 6.7%, and

Nu Skin



), down 6.2%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $2.6 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 13.3, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 10.5% year to date as of the close of trading on Thursday. Currently there are 12 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Skechers USA



), up 6%,

Spartech Corporation



), up 5.8%,

Wausau Paper Corporation



), up 4.8%, and

Tumi Holdings



), up 4.8%, were all gainers within the consumer non-durables industry with

Lululemon Athletica



) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods