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Deckers Outdoor

(

DECK

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 1.4%. By the end of trading, Deckers Outdoor rose $4.63 (5.9%) to $83.16 on heavy volume. Throughout the day, 2,197,851 shares of Deckers Outdoor exchanged hands as compared to its average daily volume of 1,082,600 shares. The stock ranged in a price between $81.40-$84.31 after having opened the day at $83.24 as compared to the previous trading day's close of $78.53. Other companies within the Consumer Goods sector that increased today were:

Prestige Brands Holdings

(

PBH

), up 18.1%,

Hanesbrands

(

HBI

), up 4.7%,

Natuzzi SPA

(

NTZ

), up 4.1% and

Golden

(

GLDC

), up 3.2%.

Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor has a market cap of $2.7 billion and is part of the consumer non-durables industry. Shares are down 7.0% year to date as of the close of trading on Thursday. Currently there are 7 analysts that rate Deckers Outdoor a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates

Deckers Outdoor

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front,

Supreme Industries

TheStreet Recommends

(

STS

), down 23.6%,

Standard Register

(

SR

), down 22.3%,

Key Technology

(

KTEC

), down 14.8% and

Delta Apparel

(

DLA

), down 11.9% , were all laggards within the consumer goods sector with

Delphi Automotive

(

DLPH

) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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