Skip to main content
Publish date:

Crocs' Next Stop: $50

The shorts forget that management here sees the problems with the company, too, and is fixing them.

Crocs (CROX) - Get Crocs, Inc. Report is the next MasterCard (MA) - Get Mastercard Incorporated Class A Report. I have never seen so many trapped shorts in one name. The rap against this company is that it has a commodity shoe that can't be worn in the winter.

But these managers aren't idiots. They're developing less-commodity shoes with distinguishing characteristics and they're beginning a major international push that could mitigate seasonality. I think these shoes will fly out the door overseas.

More important, the bears were so vociferous here -- and they did


cover on the secondary offering -- that I'm beginning to think we're going to witness one of these spirals that puts some shorts out of business.

I remember like it was yesterday, when I recommended this stock at the Bank of America Consumer Conference this March when it was at $25, only to be heckled mercilessly by some bear who said I didn't know what I was talking about. Thank heavens I have become a statesman or I definitely would have punched the guy. This bear embarrassed me in front of my dad, who came to the conference.

Short, this one is dedicated to you: $50 is the next stop for Crocs -- a double from where I was heckled.

Random musings:

If you want a minerals play, look at

Lundin Mining


. I believe that's the best play here because it's copper


TheStreet Recommends

zinc. Nothing like it. Another $50 stock in the making. ... College students, listen up!


is offering you something special... a free subscription through May 31, 2007. The only requirement: You must have an email address that ends in .edu. Email

to accept my personal invitation to come read my blog every day, plus all the other writers on that great site. Pass it on!

At the time of publication, Cramer had no positions in any of the stocks mentioned.

Jim Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for

Action Alerts PLUS. Listen to Cramer's RealMoney Radio show on your computer; just click

here. Watch Cramer on "Mad Money" at 6 p.m. ET weeknights on CNBC. Click

here to order Cramer's latest book, "Real Money: Sane Investing in an Insane World," click

here to get his second book, "You Got Screwed!" and click

here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by

clicking here. has a revenue-sharing relationship with Traders' Library under which it receives a portion of the revenue from Traders' Library purchases by customers directed there from