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Ride-sharing company Uber Technologies Inc.'s new CEO reportedly will be Dara Khosrowshahi, the CEO of online travel company Expedia Inc. (EXPE) - Get Expedia Group, Inc. Report .

Recode's Kara Swisher and The New York Times' Mike Isaac bothtweeted Sunday that Khosrowshahi, Expedia's CEO since 2005, will take the helm. Investors at the start-up, which is now worth nearly $70 billion, ousted co-founder Travis Kalanick after a series of PR nightmares this year.

Khosrowshahi, a former investment banker, was previously an executive at IAC/InterActiveCorp (IAC) - Get IAC/InterActiveCorp. Report and serves on the board of The New York Times Co. (NYT) - Get New York Times Company Class A Report .

The final front-runners were Hewlett-Packard Enterprise Inc. (HPE) - Get Hewlett Packard Enterprise Co. (HPE) Report CEO Meg Whitman, General Electric Co. (GE) - Get General Electric Company (GE) Report chairman Jeff Immelt and an unknown third candidate, presumably Khosrowshahi.

  • Uber Just Missed a Big Opportunity by Hiring Expedia's Dara Khosrowshahi as CEO

While a well-regarded executive, one can't help but to think Uber missed a key opportunity.

Since the various scandals, including allegations of rampant sexual harassment and Greyball, a pervasive program to evade local authorities, Uber has faced a management exodus, lacking a CFO and a COO, in addition to a chief executive.

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"Generally, gender should not be a factor in choosing a CEO; instead, qualifications and past experience should prevail. However, there are times when gender should play a significant role in consideration, such as when a company is recovering from a gender-based crisis of confidence," points out Kelley Blue Book executive analyst Rebecca Lindland. "Uber missed an opportunity to demonstrate they are moving beyond a culture of harassment and scandal."

Immelt, who reportedly lacked the support of the board, tweeted Sunday that he'd removed himself from the running.

Whitman, a former CEO of eBay Inc. (EBAY) - Get eBay Inc. Report , oversaw Hewlett-Packard's split into two. She leads the software and services company, while HP Inc. (HPQ) - Get HP Inc. (HPQ) Report sells printers.

Immelt, GE's current chairman, succeeded Jack Welch as CEO.

Other contenders for the Uber top job reportedly included Facebook Inc. (FB) - Get Facebook, Inc. Class A Report COO Sheryl Sandberg, former Yahoo CEO Marissa Meyer, Alphabet Inc. (GOOGL) - Get Alphabet Inc. Class A Report exec Susan Wojcicki, former Walt Disney Co. (DIS) - Get Walt Disney Company Report executive Tom Staggs and former Ford Motor Co. (F) - Get Ford Motor Company Report CEO Alan Mulally.

GE, Facebook and Alphabet are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells GE, FB or GOOGL? Learn more now.

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