NEW YORK (TheStreet) --Black Friday pulled in more than $10 billion in sales last year and with just one week to go until this year's promotional holiday, Apple's (AAPL) - Get Apple Inc. Report AirPods are curiously absent from the guest list.
The new Apple AirPods were the tech titans answer to removing the headphone jack in the new iPhone 7, by offering customers a wireless solution and de-tangling the world. However, Apple has yet to release the product to the market.
"It's a problem. Apple is struggling with some sort of technical issue; I don't think its production. If it had been there would have been a limited run in sort of their limited rollout they usually do," Wall Street Journal tech columnist Joanna Stern said on CNBC's "Squawk Alley" today.
The other significant issue with Apple not releasing the AirPods yet is that the iPhone 7, she expects, will be a "hot" holiday item. "This is something that really pairs well with it," she said.
Both Stern and New York Times tech columnist Farhad Manjoo received review models of the AirPods and raved about the product.
"It's kind of hard to imagine using the iPhone 7 without those. They really are nice, they work well, I don't see any technical problem," Manjoo contended.
Shares of Apple were lower in midday trading on Friday.
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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
TheStreet Ratings team rates Apple as a Buy with a ratings score of B+. This is driven by some important positives, which it believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks it covers. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins, increase in stock price during the past year and notable return on equity. The team feels its strengths outweigh the fact that the company has had sub par growth in net income.
You can view the full analysis from the report here: AAPL