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) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1.6%. By the end of trading, Comcast rose 68 cents (2.1%) to $32.28 on average volume. Throughout the day, 15 million shares of Comcast exchanged hands as compared to its average daily volume of 13.6 million shares. The stock ranged in a price between $31.74-$32.36 after having opened the day at $31.89 as compared to the previous trading day's close of $31.60. Other companies within the Media industry that increased today were:

LodgeNet Interactive Corporation



), up 12%,

ChinaNet Online Holdings



), up 9.9%,

McClatchy Company



), up 9.5%, and

Crown Media Holdings



), up 9.3%.

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Comcast Corporation provides entertainment, information, and communications products and services in the United States and internationally. The company's Cable Communications segment offers video, high-speed Internet, and voice services to residential and business customers. Comcast has a market cap of $66.16 billion and is part of the


sector. The company has a P/E ratio of 19.4, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 33.3% year to date as of the close of trading on Thursday. Currently there are 17 analysts that rate Comcast a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Comcast as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company shows low profit margins.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services