Comcast

(

CMCSA

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 3.2%. By the end of trading, Comcast rose 75 cents (3.6%) to $21.75 on average volume. Throughout the day, 16.5 million shares of Comcast exchanged hands as compared to its average daily volume of 19.6 million shares. The stock ranged in a price between $21.39-$21.88 after having opened the day at $21.50 as compared to the previous trading day's close of $21. Other companies within the Media industry that increased today were:

Dex One

(

DEXO

), up 32.4%,

Seven Arts Entertainment Inc

(

SAPX

), up 31.3%,

Crown Media Holdings Inc

(

CRWN

), up 15.3%, and

Marchex Inc

(

MCHX

), up 14.3%.

Comcast Corporation, together with its subsidiaries, provides entertainment, information, and communications products and services in the United States and internationally. Comcast has a market cap of $44.76 billion and is part of the

services

sector. The company has a P/E ratio of 15.2, below the average media industry P/E ratio of 15.3 and below the S&P 500 P/E ratio of 17.7. Shares are down 4.4% year to date as of the close of trading on Friday.

TheStreet Ratings rates Comcast as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, growth in earnings per share, good cash flow from operations, increase in net income and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front,

Digital Domain Media Group

(

DDMG

), down 10.8%,

Peoples Educational Holdings Inc

(

PEDH

), down 6.9%,

Emmis Communications

(

EMMS

), down 6.6%, and

New Frontier Media Inc

(

NOOF

), down 5.4%, were all losers within the media industry with

Virgin Media Inc

(

VMED

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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