Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Colgate-Palmolive Company

(

CL

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.8%. By the end of trading, Colgate-Palmolive Company rose $0.72 (1.1%) to $65.98 on average volume. Throughout the day, 3,393,258 shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 3,086,300 shares. The stock ranged in a price between $65.32-$66.04 after having opened the day at $65.37 as compared to the previous trading day's close of $65.26. Other companies within the Consumer Non-Durables industry that increased today were:

KapStone Paper And Packaging Corporation

(

KS

), up 6.2%,

American Apparel

(

APP

), up 5.3%,

Deswell Industries

(

DSWL

), up 4.6% and

Sealed Air Corporation

(

SEE

), up 4.2%.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive Company has a market cap of $60.4 billion and is part of the consumer goods sector. The company has a P/E ratio of 27.1, above the S&P 500 P/E ratio of 17.7. Shares are up 24.9% year to date as of the close of trading on Wednesday. Currently there are 4 analysts that rate Colgate-Palmolive Company a buy, 1 analyst rates it a sell, and 11 rate it a hold.

TheStreet Ratings rates

Colgate-Palmolive Company

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

TheStreet Recommends

On the negative front,

Coldwater Creek

(

CWTR

), down 9.9%,

Fuwei Films (Holdings

(

FFHL

), down 8.1%,

Ever-Glory International Group

(

EVK

), down 6.2% and

Gildan Activewear

(

GIL

), down 4.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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