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Colgate-Palmolive Company

(

CL

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.8%. By the end of trading, Colgate-Palmolive Company rose $1.40 (1.4%) to $101.50 on light volume. Throughout the day, 1.5 million shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in a price between $100.27-$101.60 after having opened the day at $100.28 as compared to the previous trading day's close of $100.10. Other companies within the Consumer Non-Durables industry that increased today were:

UniFirst Corporation

(

UNF

), up 9.7%,

Standard Register Company

(

SR

), up 7.5%,

Ocean Bio-Chem

(

OBCI

), up 7.5%, and

TheStreet Recommends

Resolute Forest Products

(

RFP

), up 7%.

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Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. Colgate-Palmolive Company has a market cap of $47.4 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 19.8, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 8.3% year to date as of the close of trading on Tuesday. Currently there are eight analysts that rate Colgate-Palmolive Company a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Colgate-Palmolive Company as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front,

Deswell Industries

(

DSWL

), down 6.3%,

G-III Apparel Group

(

GIII

), down 5.7%,

Cereplast

(

CERP

), down 5.7%, and

China XD Plastics

(

CXDC

), down 4.6%, were all losers within the consumer non-durables industry with

Under Armour

(

UA

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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