Colgate-Palmolive Company



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.4%. By the end of trading, Colgate-Palmolive Company rose $1.42 (1.6%) to $89.70 on average volume. Throughout the day, 2.3 million shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 2.7 million shares. The stock ranged in a price between $88.47-$89.89 after having opened the day at $88.67 as compared to the previous trading day's close of $88.28. Other companies within the Consumer Non-Durables industry that increased today were:

Forward Industries Inc



), up 9.1%,

Zuoan Fashion



), up 9.1%,

Neenah Paper Inc



), up 4%, and

Shiner International Inc



), up 3.9%.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. Colgate-Palmolive Company has a market cap of $41.98 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 17.5, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 9.8% year to date as of the close of trading on Monday.

TheStreet Ratings rates Colgate-Palmolive as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front,

Verso Paper



), down 8.8%,

Physicians Formula Holdings Inc



), down 8.2%,

China XD Plastics



), down 7%, and

Swisher Hygiene Inc



), down 5.8%, were all losers within the consumer non-durables industry with

Ralph Lauren



) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods