Colgate-Palmolive Company



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.1%. By the end of trading, Colgate-Palmolive Company fell 53 cents (-0.5%) to $98.30 on average volume. Throughout the day, 2.3 million shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in price between $98.04-$99.01 after having opened the day at $98.94 as compared to the previous trading day's close of $98.83. Other company's within the Consumer Non-Durables industry that declined today were:

Shiner International



), down 8.3%,

Orient Paper



), down 7.8%,

China Xiniya Fashion



), down 6%, and

CCA Industries



), down 4.8%.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. Colgate-Palmolive Company has a market cap of $47.42 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 19.8, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 7.5% year to date as of the close of trading on Wednesday. Currently there are eight analysts that rate Colgate-Palmolive Company a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Colgate-Palmolive Company as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

Exceed Company



), up 10.7%,




), up 10.5%,

Rocky Brands



), up 7.7%, and




), up 7.5%, were all gainers within the consumer non-durables industry with




) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods