NEW YORK (TheStreet) --Coca-Cola (KO) - Get ReportPresident and COO James Quincey joined CNBC's Sara Eisen on this morning's "Squawk on the Street" to discuss the company's mixed 2016 second quarter earnings.

The beverage company posted earnings per share of 60 cents, above analyst expectations of 58 cents, and revenue of $11.54 billion falling shy of Wall Street's projected $11.6 billion. 

"I think there's two parts to this story: one, clearly we are being buffered our own bottling operations, but when you look beyond that you see the company of the future emerging," Quincey said.

That company, Quincey noted, will be geared towards getting re-franchising on track, continuing solid revenue and profit growth, and making continued progress in developing and emerging markets. 

Eisen questioned Quincey on the figures within the report suggesting the slowed growth in terms of soda consumption, to which he relayed a continued reliance on company strategy and in some markets, a re-setting of business.

"This is when we need to look at the segmented revenue strategy. When you look at our total business in the developed and developing economies sparkling volume was positive. Our future story is about taking that growth, adding on smaller transaction packages, and turning it into a really solid revenue," Quincey noted.

The company however, did struggle in some emerging markets, and "we are resetting those businesses and volume growth will return," Quincey explained, and will bring a "future long-term growth trajectory."

Regarding M&A for the beverage company, "M&A combined with our organic innovation is the model of success that has allowed us to move our stills portfolio in the last 10 years or so from 10% of our business to almost 30% of our business," he asserted.

Quincey mentioned deals made within Nigeria and Latin America as two places where Coke has been acquiring companies in order to grow its brand.

Quincey concluded by saying that one of the company's success stories has been North America, "we've got a really great run going on in our North American business. The beverage industry is growing and we're very confident that we've found the right mix of marketing, innovation, and execution to drive the business forward." 

Shares of Coke are lower 3.73% to $43.21 Wednesday afternoon.

Separately, TheStreet Ratings rates Coca-Cola as "Buy" with a ratings score of "A-." This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that TheStreet Ratings rate.

The company's strengths can be seen in multiple areas, such as its notable return on equity, solid stock price performance and expanding profit margins. TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that TheStreet Ratings evaluated."

TheStreet Ratings objectively rated this stock according to its risk-adjusted total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: KO

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