Coca-Cola

(

CCE

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.4%. By the end of trading, Coca-Cola fell 19 cents (-0.7%) to $27.40 on average volume. Throughout the day, 3.2 million shares of Coca-Cola exchanged hands as compared to its average daily volume of 2.9 million shares. The stock ranged in price between $27.25-$27.80 after having opened the day at $27.74 as compared to the previous trading day's close of $27.59. Other company's within the Consumer Goods sector that declined today were:

ATC Venture Group

(

ATC

), down 16.1%,

Shiner International

(

BEST

), down 15.6%,

Chromcraft Revington

(

CRC

), down 9.8%, and

Orient Paper

(

ONP

), down 9.4%.

Coca-Cola Enterprises, Inc. produces, distributes, and markets nonalcoholic beverages. It provides still and sparkling waters, juices, sports drinks, juice drinks, coffee-based beverages, and teas. Coca-Cola Enterprises, Inc. Coca-Cola has a market cap of $8.15 billion and is part of the

food & beverage

industry. The company has a P/E ratio of 11.7, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 7% year to date as of the close of trading on Monday. Currently there are six analysts that rate Coca-Cola a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Coca-Cola as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

Exceed Company

(

EDS

), up 10.3%,

Quantum Fuel Systems Technologies Worldwide

(

QTWW

), up 8.9%,

Fuwei Films Company

(

FFHL

), up 8.3%, and

Tandy Brands Accessories

(

TBAC

), up 7.8%, were all gainers within the consumer goods sector with

Tesla Motors

(

TSLA

) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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