Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

Coach

(

COH

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.7%. By the end of trading, Coach rose $1.10 (2%) to $57.35 on average volume. Throughout the day, 4.8 million shares of Coach exchanged hands as compared to its average daily volume of 5.2 million shares. The stock ranged in a price between $56.10-$57.99 after having opened the day at $56.31 as compared to the previous trading day's close of $56.25. Other companies within the Consumer Non-Durables industry that increased today were:

Greif

(

GEF

), up 8.7%,

American Apparel

(

APP

), up 6.8%,

Deswell Industries

(

DSWL

), up 3.8%, and

Standard Register Company

(

SR

), up 3.2%.

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Coach, Inc. designs and markets accessories and gifts for women and men in the United States and internationally. It primarily offers handbags, women's and men's bag, accessories, business cases, footwear, wearables, jewelry, sunwear, travel bags, watches, and fragrance products. Coach has a market cap of $16.1 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 16, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 7.5% year to date as of the close of trading on Wednesday. Currently there are 17 analysts that rate Coach a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Coach as a

buy

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,

Vera Bradley

(

VRA

), down 8.8%,

K-Swiss

(

KSWS

), down 5.2%,

Spartech Corporation

(

SEH

), down 4.4%, and

Swisher Hygiene

(

SWSH

), down 4.4%, were all laggards within the consumer non-durables industry with

Lululemon Athletica

(

LULU

) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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