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) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole was unchanged today. By the end of trading, Coach fell 36 cents (-0.5%) to $68.91 on light volume. Throughout the day, 1.8 million shares of Coach exchanged hands as compared to its average daily volume of 2.8 million shares. The stock ranged in price between $68.43-$69.52 after having opened the day at $68.55 as compared to the previous trading day's close of $69.27. Other company's within the Consumer Non-Durables industry that declined today were:




), down 21%,

China Shengda Packaging Group



), down 11.8%,

Swisher Hygiene



), down 8.1%, and

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TheStreet Recommends

Tufco Technologies



), down 6.2%.

Coach, Inc. designs and markets accessories and gifts for women and men in the United States and internationally. It primarily offers handbags, women's and men's bag, accessories, business cases, footwear, wearables, jewelry, sunwear, travel bags, watches, and fragrance products. Coach has a market cap of $19.84 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 20.6, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 13.1% year to date as of the close of trading on Thursday. Currently there are 15 analysts that rate Coach a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Coach as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front,

Exceed Company



), up 11%,

Northern Technologies International



), up 6.2%,

Tandy Brands Accessories



), up 6.2%, and

Vera Bradley



), up 4.9%, were all gainers within the consumer non-durables industry with




) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods