NEW YORK (TheStreet) -- Shares of Coach (COH) were rising in early morning trading on Friday as Guggenheim began covering the stock with a "buy" rating, the Fly reports.

The firm has a $50 price target on shares of the New York-based luxury retailer.

Guggenheim said it is "encouraged" by continued signs of Coach's brand transformation.

The company recently reported positive trends in North American comparable-store sales in its fiscal fourth quarter despite headwinds from tourism, macro issues and promotions in the sector and the company itself, the firm noted, the Fly said.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "buy" with a ratings score of B-.

The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

You can view the full analysis from the report here: COH

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