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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Clorox Company



) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 0.3%. By the end of trading, Clorox Company fell $1.06 (-1.1%) to $92.64 on average volume. Throughout the day, 1,362,126 shares of Clorox Company exchanged hands as compared to its average daily volume of 1,156,400 shares. The stock ranged in price between $92.22-$93.21 after having opened the day at $92.64 as compared to the previous trading day's close of $93.70. Other companies within the Consumer Durables industry that declined today were:

Kid Brands



), down 12.3%,




), down 9.1%,

Emerson Radio



TheStreet Recommends

), down 3.2% and

Harbinger Group



), down 3.1%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $12.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 21.6, above the S&P 500 P/E ratio of 17.7. Shares are up 27.9% year to date as of the close of trading on Friday. Currently there is 1 analyst that rates Clorox Company a buy, 3 analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates

Clorox Company

as a


. The company's strengths can be seen in multiple areas, such as its notable return on equity, revenue growth, increase in stock price during the past year, growth in earnings per share and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front,

Elecsys Corporation



), up 6.1%,




), up 4.5%,

Jakks Pacific



), up 3.5% and

Nautilus Group



), up 2.3% , were all gainers within the consumer durables industry with




) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods




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