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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Clorox Company



) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 0.4%. By the end of trading, Clorox Company fell $1.21 (-1.4%) to $83.08 on average volume. Throughout the day, 888,505 shares of Clorox Company exchanged hands as compared to its average daily volume of 914,200 shares. The stock ranged in price between $83.03-$84.42 after having opened the day at $84.33 as compared to the previous trading day's close of $84.29. Other companies within the Consumer Durables industry that declined today were:

Furniture Brands International



), down 18.3%,

Kid Brands



), down 5.9%,

Koss Corporation



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TheStreet Recommends

), down 4.5% and

Nautilus Group



), down 4.1%.

The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $11.0 billion and is part of the consumer goods sector. Shares are up 15.1% year to date as of the close of trading on Friday. Currently there is 1 analyst that rates Clorox Company a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates

Clorox Company

as a


. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins, increase in stock price during the past year, increase in net income and revenue growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front,

Cobra Electronics Corporation



), up 4.6%,

Ballantyne Strong



), up 3.3%,

Jakks Pacific



), up 2.8% and

Elecsys Corporation



), up 1.9% , were all gainers within the consumer durables industry with

Newell Rubbermaid



) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods




STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.