NEW YORK (TheStreet) -- Clorox's  (CLX) - Get Report price target was upped to $105 from $101 at Barclays.

Clorox is one of the few companies that is working to address the changing consumer environment, with more than 40% of its marketing spend dedicated to digital advertising, Barclays said in an analyst note. The company has announced "concrete" savings and return-on-investment on real-time advertising choices. 

The firm also mentioned that Clorox upped its goals for growth during 2020 to $500 million in sales from $300 million, propelled largely by e-commerce. The company's e-commerce business has increased by more than 50% during the last two years.

Further, Clorox's management recently decided to divide its portfolio into "growth" and "fuel" brands, with the "fuel" brands expected to be more profitable than the "growth" brands, according to Barclays. The firm said it believes that bleach and most household cleaning products will fall under "fuel" while cleaning wipes will fall under "growth."

Based in Oakland, CA, Clorox manufactures and markets consumer and professional products, with cleaning, household, lifestyle and international segments.

Shares of the company are up slightly by 0.15% to $118.53 in early morning trading on Wednesday.

Separately, TheStreet Ratings team rates CLOROX CO/DE as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

We rate CLOROX CO/DE (CLX) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and solid stock price performance. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • The revenue growth came in higher than the industry average of 10.0%. Since the same quarter one year prior, revenues slightly increased by 4.0%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • The stock has not only risen over the past year, it has done so at a faster pace than the S&P 500, reflecting the earnings growth and other positive factors similar to those we have cited here. Turning our attention to the future direction of the stock, it goes without saying that even the best stocks can fall in an overall down market. However, in any other environment, this stock still has good upside potential despite the fact that it has already risen in the past year.
  • CLOROX CO/DE has improved earnings per share by 10.8% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, CLOROX CO/DE increased its bottom line by earning $4.59 versus $4.39 in the prior year. This year, the market expects an improvement in earnings ($4.82 versus $4.59).
  • The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Household Products industry. The net income increased by 12.4% when compared to the same quarter one year prior, going from $170.00 million to $191.00 million.
  • The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Household Products industry and the overall market, CLOROX CO/DE's return on equity significantly exceeds that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: CLX