Cisco Systems

(

CSCO

) pushed the Computer Hardware industry lower today making it today's featured Computer Hardware loser. The industry as a whole closed the day down 2.4%. By the end of trading, Cisco Systems fell 25 cents (-1.4%) to $17.69 on light volume. Throughout the day, 37.8 million shares of Cisco Systems exchanged hands as compared to its average daily volume of 55.1 million shares. The stock ranged in price between $17.62-$18.01 after having opened the day at $17.96 as compared to the previous trading day's close of $17.94. Other company's within the Computer Hardware industry that declined today were:

Hauppauge Digital

(

HAUP

), down 13.8%,

Dataram Corporation

(

DRAM

), down 10.7%,

OCZ Technology Group

(

OCZ

), down 10.1%, and

Xata Corporation

(

XATA

), down 8.3%.

Cisco Systems, Inc. designs, manufactures, and sells Internet protocol (IP)-based networking and other products related to the communications and information technology industry worldwide. Cisco Systems has a market cap of $96.98 billion and is part of the

technology

sector. The company has a P/E ratio of 15.6, equal to the average computer hardware industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 11.3% year to date as of the close of trading on Friday. Currently there are 14 analysts that rate Cisco Systems a buy, no analysts rate it a sell, and 15 rate it a hold.

TheStreet Ratings rates Cisco Systems as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer hardware industry could consider

iShares Dow Jones US Technology

(

IYW

) while those bearish on the computer hardware industry could consider

ProShares Ultra Short Semiconductor

(

SSG

).

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