Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model


Church & Dwight Company



) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.4%. By the end of trading, Church & Dwight Company rose 56 cents (1%) to $54.16 on average volume. Throughout the day, 642,555 shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 844,600 shares. The stock ranged in a price between $53.02-$54.24 after having opened the day at $53.02 as compared to the previous trading day's close of $53.60. Other companies within the Consumer Goods sector that increased today were:

MGP Ingredients



), up 16.5%,

Tufco Technologies



), up 10.1%,

Castle Brands Incorporated



), up 10%, and

Kid Brands



), up 8.7%.

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Church & Dwight Co., Inc., together with its subsidiaries, develops, manufactures, and markets a range of household, personal care, and specialty products under various brand names in the United States and internationally. Church & Dwight Company has a market cap of $7.48 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 24.4, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 17.4% year to date as of the close of trading on Friday. Currently there are six analysts that rate Church & Dwight Company a buy, two analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,



TheStreet Recommends


), down 16.2%,




), down 14.3%,

Tianli Agritech



), down 9.3%, and

ATC Venture Group



), down 8%, were all laggards within the consumer goods sector with

Hillshire Brands



) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods



) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods




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